website engaging

Is your website engaging?

Telemedicine has been around for many years. But has not really been accepted by mainstream providers, or patients. We are actually behind developing countries, where it is sometimes the only thing available.

The problems are social, not technical. Providers are often not willing to invest in it. This is not just due to personal resistance. There are also problems with unfamiliarity, training, finding time, hardware and software needed. And structural constraints: liability, insurer regulations, professional body restraints of competition, problems with jurisdiction.

Patients have similar problems: access to suitable hardware and software, fear of the unknown, privacy issues, lack of support from insurers.

Making your website engaging

There is now an irresistible move  to connect caring professionals to their patients through online means. But before this can get started you have to have enough clients to make it worthwhile investing in the necessary infrastructure. This is not just having a computer and internet connection. Everyone has got that. You also need scheduling software, booking and payment methods. Many traditional doctors' methods are not easy to convert to something suitable for online intimacy.

Therefore, it is a chicken and egg thing. You need patients ready to sign up, but you need everything in place first before you can sign them up, and they won't sign up until they know you have everything ready for them.

Creating and engaging online presence

So the first move is for the providers to create an online presence, something that lets potential clients test the water so to speak. Each provider is setting out a welcome page designed to reassure the patient. This features a video profile of each health provider explaining who they are, their qualifications and outlining the sort oft thing they do. The patient can then shop around for someone they feel comfortable with, test out the connection quality and then make contact online when they are ready. At a minimum, every therapist should have a Skype or Zoom service.

For hypnotherapists the hardware and software already exists and is easy to use. Some hypnotists already use it, but few integrate it into their marketing plan. Maybe it is time for us to start to focus on creating a front page not as an internet business card, but as a website engaging with clients electronically?

David Mason

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