Hypnosis marketing

Hypnosis marketing – packaging or contents?

I was looking at some really slick hypnosis marketing recently on the Internet. It is a hypnosis based service to stop smoking. It looks very professionally done and is franchised through many local hypnotists. The benefits to the hypnotist are obvious. A small local hypnotist is able to on-sell a professionally made stop smoking service. And presumably they get a commission from hosting the advert or recommending it to their clients.

I have no doubt that it works for some people. I have no doubt that doing it this way is much cheaper than going to a professional hypnotherapist. And it is a good thing that smokers are able to get some cut-price help.

What I do wonder about however, is whether the marketing gets more thought than the therapy. This particular service offers a ten step program. The smoker downloads ten audio hypnosis recordings and listens to them over a period of weeks.

Why a ten step program? Why not six or eleven or some other number? What is so special about ten?

It seems to me highly unlikely that purely by chance stopping smoking requires ten separate stages. Or ten separate things to address. And yet, it is very common for all sorts of therapies to be packaged in this way. I think it is much more likely that the people selling such therapy packages are looking for something catchy to use in their marketing. The number of steps has absolutely nothing to do with what is needed to produce the result.

To me, this suggests that the therapy is being twisted to fit the marketing, and not the other way round. If the therapy actually requires six steps or nine steps or some other number, then the package must contain unnecessary padding. Or the actual requirements are being thinned out and possibly are less effective.

I am always suspicious of any over-neat package of anything to do with human psychology. Human beings just don’t fit into nice square boxes.

David Mason

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