Hypnotherapy suggested research topics could include a wide range of possible targets. The hypnotherapy business is a strange one. It has almost no barriers to entry. You can go on a weekend certification course and happily set yourself up as hypnotherapist on Monday. You can then set up your website. Nobody will be able to tell that you have no experience. Does it make a difference?
Does your advertising determine your success?
You can decide your style is New Age, or Spiritual, or Clinical or DNA-reprogramming, or anything else. On social media you can tell everyone that you are the most successful hypnotist of all time. To an extent, this might not be a bad thing. Belief in the process is a major part of success in hypnotherapy. So building yourself up in the client's mind may be exactly what is wanted. Does your advertising attract a particular type of client? Or are clients only interested in hypnotherapy, and really don't care what type of therapist they will see?
Does what the therapist looks like make a difference?
However, at some point, reality has to meet the hype. I know of several hypnotists who offer weight loss treatments while being themselves grossly overweight. And hypnotists who smoke but offer stop smoking therapy. You have to wonder what effect this obvious contradiction between "what I say and what I do" has on the client. It would be interesting to see some research on how clients react to actually meeting the therapist. Does the difference between what is advertised and what you get make a difference?
Do client expectations make a difference?
Another interesting research topic to investigate: exactly what is it that clients expect when they go to a hypnotherapist? If a client strongly expects some particular approach, and doesn't get it, what effect does that have on the success rate? Should the therapist have a standard approach to everyone? Or should the therapist attempt to match the client's expectations, no matter how strange they are?
Does the venue make a difference?
We have to meet the client somewhere (Skype excluded of course). I have a professional office but I used to work from home. Many hypnotherapists work in temporary set ups.
I wonder what difference the venue makes to the overall success rate? Do clients respond better if they are hypnotized somewhere that looks like a doctor's office? Or do they do better in a relaxed family surrounding? It's actually quite important. I might be spending all this money on rent for no good reason. People working from home might be scaring off potential referrals.
There would seem to be a lot of scope for research here.
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