This site, www.besthypnosisscripts.com, is the revised and expanded version of www.key-hypnosis.com. key-hypnosis.com was in operation for about eight years. Before that the site was known as hypknowsis.com.
I started hypnosis.com shortly after I started doing hypnotherapy. At that time I had no intention of becoming a hypnotherapist, as I had a full-time job as a university professor. I used the site largely for my own interest. I was studying hypnosis and learning techniques and practicing things and I needed some way of gathering my notes together. So I started organizing them under headings and decided that the best way was to put them online.
Over the years as an academic I have found that the best way for me to learn something is to teach it to someone else. So as I studied a a topic, I would open a webpage for that topic and write it as if I was explaining it to some intelligent person with no background in hypnosis. Over time, and by that I mean four or five years, more and more topics were added and the site began to attract attention.
I began to get emails and enquiries from people all around the world. In particular I got requests for scripts. It was obvious that most of the scripts on the Internet were old. As an academic, I am used to researching and investigating. What I discovered was that many of the scripts in the circulation were incredibly old, some as old as the 1920s and 1930s. The better ones were copied out of well-known textbooks without acknowledging their source.
And a lot of them were written by people who really didn't know what they were doing. I discovered that there were dozens and dozens of scripts in circulation which consisted of little more than a string of direct suggestion such as "You are now a non-smoker. You do not like smoking. You will not smoke again. Smoking turns you off." This type of pseudo-hypnosis script shows no knowledge of hypnosis theory and no evidence that they have been used by proper practising hypnotists.
So I started looking into what makes a good script. And I asked myself "what makes a script effective?". I then spent about three years part-time researching and studying how and why the words used in hypnosis actually work. On the way I investigated metaphor therapy, Gestalt therapy, direct suggestion, NLP, aversion therapy, parts therapy, clean language and every other hypnosis technique.
While testing out all these techniques on my clients I started to write scripts so that I would have the exact structure and wording I wanted. I of course wrote these in a word processor, so it was just as easy to put them onto the website. In a fairly short time I published dozens and dozens of new original scripts and made them free for anyone to use.
I then got a very cheeky email from someone asking me to send him all the scripts in a single document. Apparently it was too much trouble for him to cut-and-paste it himself.
Well, this got me thinking. "Maybe I could bundle up the scripts and sell them as a collection?". I did that, and was amazed to immediately get half a dozen orders. This then developed into a nice little sideline and I wrote more and more and more scripts.
Then I got requests to have the scripts delivered in a spoken MP3 recording. I made some trial recordings and send them out to people. They were well received. And then I discovered a problem. When I recorded the phrase "a recording by hypknowsis.com" it was indistinguishable from the phrase "a recording by hypnosis.com". Because they sounded the same, in promoting my recordings I was actually promoting someone else's website. The name hypknowsis was just a little bit too clever.
So I transferred the website to a new website name that wouldn't be confused. It was called keyhypnosis.com. I updated the website added a lot more material and hundreds more scripts. And it was very successful.
Arrival of the pirates
In fact it was so successful that it got copied and pirated all over the Internet. Other wannabes jumped on the name keyhypnosis and registered similar sounding names. Then I discovered that the easiest way for anyone to get my scripts was just to search for the term "key hypnosis scripts" in Google. That would take you to half a dozen sites where you could download my scripts for free.
Dozens of talentless nobodies had figured out the best way to look good was to steal my material. It got even worse. A surprising number of newcomers to hypnosis all thought that the best way to build their website was to cut-and-paste pages from my website. Sites all over the Internet had complete pages reproduced from my site. They even have the nerve to put copyright and their name on the bottom of it.
And then I discovered a site in India which had translated my entire site. I got interested in affirmations as an aid to therapy and created over a hundred brand-new original affirmations. I posted them into a special section of the website. And of course there are now literally dozens and dozens of blogs and websites all over the Internet which daily mine that source.
Somebody once said that imitation is the sincerest form of showing that you have no talent whatsoever. On the Internet, for every one person producing original work, there are 200 people copying it. And almost no way of stopping them.
Defeat by the pirates
I prided myself on the fact that every word on my site is original, researched and based on the best current knowledge about hypnosis. And every word was getting stolen. I left the key hypnosis site up but stopped developing it.
I lost heart. I just could not see any point in writing original scripts and developing topics when they were just going to be copied and pasted the next day on other sites. This experience is not unique to me but it really is going to be an ongoing threat to anyone producing original material.
With the besthypnosisscripts.com site I am back in the game. I now have more time and I have started developing new material again. So I am doing two things. I am redesigning the site to put more emphasis on selling scripts. And I'm going to relentlessly pursue those people who steal my material.
I will greatly expand the site, and revise everything as I transfer them. I have also moved the entire site into WordPress. I want to make it look fresh and modern. I have also made it completely responsive so that it can be viewed on portable devices.
Besthypnosisscripts.com will be developed to become the premier hypnosis site on the Internet. My aim is to make it the go to place to get everything you want to know about hypnosis. And the place for the best hypnosis scripts.
He is highly regarded in the hypnotherapy community and is regularly consulted for advice by other hypnotherapists around the world. He is known for the quality of his published scripts. He presents at international hypnotherapy conferences and has published on hypnosis and advanced hypnotherapy.
He lives in Wellington New Zealand with his wife Trish and a cat called Parsnip.
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